Digital content consumption has now reached a speed that could give Elon Musk’s SpaceX craft a run for its money. In 2010, Google CEO Eric Schmidt declared that people were then exchanging five exabytes of data every two days. That’s about the equivalent of around half a million replicas of the Library of Congress being exchanged every two days. So, is it better for your company to hire freelance copywriters whose only intent is to make your information consumable to the world? Probably, yeah.
Hiring outside professionals has many hidden benefits that, when broken down, far outweigh the perceived costs. Let’s look at that in more detail with a list of five reasons to hire freelance copywriters for businesses of all shapes and sizes.
- Freelancers are Efficient
- Your Own Productivity
- Hard to Find Expertise
- Saving Money
- Fresh Brains
In the spirit of getting paid, freelance copywriters must work as efficiently and professionally as possible. Time is their bread and butter and they have no choice but to use it wisely. As speed and quality can only exist together in the hands of an experienced professional, it’s in the best interest of freelancers to continuously hone both their trade and time management skills. This efficiency transfers to your business.
An ancient Chinese proverb states: “The hunter who chases two rabbits catches neither.” For the sake of this comparison, let’s just say that one of those rabbits is the smooth-running operations of your core business functions, and the other is your online marketing communications. For most companies, trying to keep your business running, while learning to attract new customers with beautifully crafted prose, has a tendency of becoming rather counterproductive.
With the concentrated skills that freelancers provide, companies are able to streamline their focus on core procedures, while their copywriter(s) assist in maintaining a strong presence in growing digital marketplaces with blogging, e-mails, social media, and SEO-driven web content.
It has been said that it takes 10,000 hours to become an expert on anything. Whether that theory is entirely true or not, it does stand to reason that the more time spent focused on learning one thing, the more knowledge and experience a person gains in that one thing.
Some of the best copywriters freelance for a living. Most have been in the business long enough to be able to successfully write from home. They have also usually taken all of the wrong paths enough times to be able to quickly identify the right route to a successful outcome.
Outsourcing your content creation eliminates the time (and budget) consuming process of finding and hiring copywriters to handle your content. With full-time employees, your bank account has to contend with downtime, Facebook surfing time, illnesses, and emergencies.
With freelancers, you don’t have to pay for their health insurance or time off. So, you won’t find yourself the recipient of some lame excuse – fashioned to obtain paid sick leave – like an employee having to stay home because they have been bitten by their goldfish, who had contracted some unheard disease, while it was somehow traveling in the Himalayas.
Over time people can become so ingrained in their company that it is difficult for them to make impartial decisions about brand messaging. Outsiders can provide different perspectives, creating new ideas that expand on your business’ capabilities and allow it to fulfill its true potential in an ever-changing digital marketing environment.
With the Internet available at all times, across many different devices, any change of attitude towards advertising spreads like wildfire. This makes it imperative for organizations to not only build a strong brand voice, but also to keep their messaging fresh and relevant across many different formats, devices, and social media platforms.
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And there you have it. You’ll receive many other benefits when you hire freelance copywriters (like the qualified professionals at the Copywriter Conclave of Portland). We just picked a small collection of the some of the best reasons.